Marketing Advice & Trends
5 Dominating Digital Marketing Trends In 2023
The landscape of digital marketing is changing rapidly, and if you’re a business owner, you’re likely curious about where future developments are heading. Do you want to dominate these trends? Here’s how… 5 Marketing Trends to Look Out for in 2023 and How Your Brand Can Harness Them 1. Customer experience With the rise of…
Read MoreTikTok: 2023 What’s Next Trend Report
In the 2023 edition of What’s Next, TikTok has identified the key trends that will shape the way marketers approach TikTok and their marketing strategy in the coming year. Changes in social and cultural sentiments have been analysed to predict user behavior on the platform, and all predications have backed up with global research and…
Read More2021 Social Media Marketing Trends You Probably (Hopefully) Haven’t Heard of Yet
We’re sure you’ve seen 2021 Marketing Trends headlines everywhere, so we thought we’d go off the beaten path with this one. You know Stories are taking over all social media platforms, you know you need to get creative with your advertising, and you definitely know that you need to use video more. So today we’re…
Read More12 Powerful Tips for Instagram Success
1 billion Instagram accounts are active every month – how do you get your business noticed on the popular platform? Keep reading to find out! 12 tips to make your Instagram account stand out Perfect your profile Let’s start at the very beginning… Start with the right account type You have three choices when it…
Read MoreChecklist: Define Your Target Market
When you’re up against big name businesses who have already caught the crowd, you need to find a way to appeal to a niche market. To begin this process, it’s important to figure out who your ideal audience actually is. Targeting a niche doesn’t mean you’re excluding those who don’t fit the bill, but it…
Read MoreThe Next Decade of Digital Marketing
The digital marketing landscape looked very different ten years ago. Instagram didn’t exist, and neither did voice assistants. AI, AR, and VR were science fiction concepts. So, what can we expect from the next decade of marketing? Personalisation Consumers want to feel like individuals, and not just Demographic X. People want to engage with…
Read More5 Marketing Resolutions for the New Year
Every year you tell yourself that this is the year you’ll get your marketing organised. Sometimes you even get as far as making a to-do list. Once you get back to work however, something more important always seems to come up. You promise you’ll get to it, and then one day you look up and…
Read MoreHow to Stay Up-to-Date with Digital Marketing Trends
With the rate that technology evolves, it can be tricky to keep up to date with all the latest digital marketing trends. By the time you’ve implemented a trend, it’s already had an update! Never fear, the Barrk Marketing team is here. Tips on Keeping Up-to-Date with Digital Marketing Trends Listen to podcasts Podcasts are…
Read More4 Cost-Effective Digital Marketing Ideas for SMEs
As the owner of a small business, or an entrepreneur just starting out, you have to wear many hats and take on different roles. Your time is precious and stretched thin, which means marketing can fall to the wayside. You don’t need to have a massive budget to effectively market your business, you just need…
Read More5 Reasons to Partner with an SA Marketing Agency
When you’re running a business, your time is a valuable commodity, and marketing your brand can take up plenty of your time. Many business owners don’t have the resources or specialised team members to manage their digital activities. The solution is to outsource your marketing to an agency – not just any marketing agency, though.…
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