Every year you tell yourself that this is the year you’ll get your marketing organised. Sometimes you even get as far as making a to-do list. Once you get back to work however, something more important always seems to come up. You promise you’ll get to it, and then one day you look up and it’s already May, so what’s the point of tackling it now?
Nuh uh. This pattern ends today!
Here are 5 Marketing Resolutions for 2020
Actually create a marketing plan
Documenting your marketing strategy is one of the best decisions you can make for your business. Every hour you spend on this annual plan now, is an hour you’ll save in the new year. Start by marking important dates and events for your business and industry, as well as goals you’d like to achieve. Then you can start allocating resources, jot down when to begin certain campaigns, when blogs need to be written, and so forth. Having everything written down holds you accountable and keeps you on track.
Not sure where to start? Download our free marketing strategy checklist here.
Keep up with your blog (seriously though)
The purpose of having a blog or news page on your website is to increase brand awareness, credibility, and to provide valuable content to your audience. However, irregular blog uploads undermine this goal and makes your business look unreliable and less authoritative. Your blog schedule should be included in your marketing plan, which means all you need to do is stick to it.
Update your website
When was the last time you updated your website? Can visitors easily describe what your business offers just by looking at the home page? Does your site rank high on Google?
If not, it’s time to optimise and update your website! A good place to start is by auditing your site, page by page. If you can get usability testing done, even better! Just ensure that the tester is impartial and objective; so no, you can’t ask your friend to do it. Next is to make sure that your website is fully responsive to mobile, contains the correct keywords and is optimised for voice search as well.
Keep up to date with news and trends
Along with staying on top of the legalities of marketing, you also need to keep abreast of the latest digital marketing trends. One of our team members is subscribed to a couple of good marketing and industry newsletters, which makes it effortless to keep informed.
Organise your data
You should know exactly where everything is saved in your work folder. If you have to open and dig through countless vaguely named folders for some piece of information, it’s long past time to get organised. Use dates and clear, specific names for your folders, and save the correct items there. If something doesn’t fit the description, then make a new folder for it!
Tell us your digital marketing resolutions for 2020 in the comments! Until next time. 😊