What is Lead Generation
You may have heard “lead generation” thrown around at networking events and marketing meetings. But what does it actually mean? What’s all the fuss about?
Basically, a lead is a person who has already shown interest in your product or service. Pretty simple, right? So lead generation is all about creating these leads - or, in other words, potential customers.
How have these potential customers shown interest? Through a contact form, or maybe they filled out a survey on your website. We then harvest their details and hand them to you.
“Well,” you might be thinking, “I could just cold-call”. You could, but as a brand, the last thing you want to be known for is being pushy and intrusive.
When a lead shows organic interest in your product or service, the transition from stranger to customer is much smoother. Barrk Marketing will find those who are interested in your product or service, show them your business, and give you their willingly supplied contact information. Lead generation is also a key component of creating and optimising your sales funnel.
Getting you customers is the name of the game.
Our Offering to You: Generate Leads
“Approach each customer with the idea of helping him or her solve a problem or achieve a goal, not of selling a product or service.” - Brian Tracy
Benefits of Lead Generation
Generate brand awareness
We want people to keep your brand top-of-mind. Lead Generation informs those in your defined market about your product or service.
Save on costs
Lead Generation is a cost-effective strategy which produces more results. Get more bang for your buck by reaching the massive pool of people online.
Collect customer data
Lead generation allows you to collect invaluable information about the needs of your target audience, which helps you tailor your product or service.
Gain a positive ROI
When it comes to PPC, you pay once someone clicks on your ad, hence a greater chance of squaring your ROI by reducing CPL.
Over 55% of B2B marketers spend more than half their marketing budget on lead generation. Businesses that use lead generation are more likely to make more sales and increase profits by turning leads into full-fledged customers.
Reach the RIGHT people
With lead generation, you’ll be pitching your services to someone who has already given you permission to do so, instead of spamming the wrong people. Leads WANT to hear from you. It's a win-win for both business and consumer