What is Lead Generation
You may have heard “lead generation” thrown around at networking events and marketing meetings. But what does it actually mean? What’s all the fuss about?
Basically, a lead is a person who has already shown interest in your product or service. Pretty simple, right? So lead generation is all about creating these leads - or, in other words, potential customers.
How have these potential customers shown interest? Through a contact form, or maybe they filled out a survey on your website. We then harvest their details and hand them to you.
“Well,” you might be thinking, “I could just cold-call”. You could, but as a brand, the last thing you want to be known for is being pushy and intrusive.
When a lead shows organic interest in your product or service, the transition from stranger to customer is much smoother. Barrk Marketing will find those who are interested in your product or service, show them your business, and give you their willingly supplied contact information. Lead generation is also a key component of creating and optimising your sales funnel.
Getting you customers is the name of the game.
Our Offering to You: Generate Leads
Our Process
So, How Do We Make This Magic?
- A visitor discovers your business through one of your marketing channels.
- They are enticed to click on your call to action due to a selected lead bait.
- This takes them to a landing page, which is carefully designed to harvest lead information (their email address or a contact number).
- Bam! You now have a lead your business can reach out to. Pretty cool, hey?
From there, the ball is in your court to reach out to this hot lead and seal the deal. Alternatively, we can also enroll this lead in an additional marketing communications strategy. This moves the lead further down your sales funnel and warms them up even further.
The Channels We Use
Paid Ads
Deliver paid ads to your target audience via Google and all social media platforms.
Email Marketing
If you have a database we can tap into, this is a fantastic (and more affordable) lead driver.
Social Selling
On LinkedIn, we create a pipeline of leads by connecting with prospects and reaching out to them via direct message.
Happymonials
Testimonials from our clients and partners. Read more here.
Loucile Botma
Head of Marketing: OCFO
We would recommend Barrk Marketing to anyone who is looking to create and build their brand awareness online, whether that is social media or websites.
They always go the extra mile with Professionalism, Quality, Responsiveness, and Value.
MONIQUE FALLOWS
Business Partner: Chris Fallows
Barrk Marketing was especially helpful in setting up all our professional social media accounts and provided excellent coaching to get started. We have also worked with them on various social media campaigns that have been very successful. They have great energy, great ideas and always make a plan to attend to tasks quickly.
CHALEEN NIENABER
Brand Manager: BaoCare Baobab Skincare
Barrk Marketing has been a huge support in strategically helping us understand and get comfortable with social media marketing and brand awareness methods. Jessica is professional, helpful, insightful and extremely thorough in her work! Always there to answer your questions, offer solutions and guide you through all the phases.
Nathan Erasmus
Deputy Director: Connected Business, DEDAT
My sincere thanks for your very professional, flexible and very accommodating contribution to our #JumpforEntrepreneurs platform. Jessica and the Barrk Marketing team really went beyond what we’d expected you to do. Big Kudos!! With your attitude and creative talent, it will serve you well in the future.
Benefits of Lead Generation
Generate brand awareness
We want people to keep your brand top-of-mind. Lead Generation informs those in your defined market about your product or service.
Save on costs
Lead Generation is a cost-effective strategy which produces more results. Get more bang for your buck by reaching the massive pool of people online.
Collect customer data
Lead generation allows you to collect invaluable information about the needs of your target audience, which helps you tailor your product or service.
Gain a positive ROI
When it comes to PPC, you pay once someone clicks on your ad, hence a greater chance of squaring your ROI by reducing CPL.
Increase sales
Over 55% of B2B marketers spend more than half their marketing budget on lead generation. Businesses that use lead generation are more likely to make more sales and increase profits by turning leads into full-fledged customers.
Reach the RIGHT people
With lead generation, you’ll be pitching your services to someone who has already given you permission to do so, instead of spamming the wrong people. Leads WANT to hear from you. It's a win-win for both business and consumer