What is Lead Generation
You may have heard “lead generation” thrown around at networking events and marketing meetings. But what does it actually mean? What’s all the fuss about?
Basically, a lead is a person who has already shown interest in your product or service. Pretty simple, right? So lead generation is all about creating these leads - or, in other words, potential customers.
How have these potential customers shown interest? Through a contact form, or maybe they filled out a survey on your website. We then harvest their details and hand them to you.
“Well,” you might be thinking, “I could just cold-call”. You could, but as a brand, the last thing you want to be known for is being pushy and intrusive.
When a lead shows organic interest in your product or service, the transition from stranger to customer is much smoother. Barrk Marketing will find those who are interested in your product or service, show them your business, and give you their willingly supplied contact information. Lead generation is also a key component of creating and optimising your sales funnel.