When you’re running a business, your time is a valuable commodity, and marketing your brand can take up plenty of your time. Many business owners don’t have the resources or specialised team members to manage their digital activities. The solution is to outsource your marketing to an agency – not just any marketing agency, though. A marketing agency based in South Africa.
With the explosion of the internet, the world has become a much smaller space. People who are continents away do business seamlessly and closely, despite the distance. As a UK business, partnering with a South African marketing agency is the best option for you. Here’s why:
5 Benefits of Partnering with a South African Marketing Agency
1. It’s Cost-Effective
The pound has been on a wild ride over the turmoil of Brexit. Despite this, the pound is still much stronger against the South African rand. Currently, £1 is the equivalent of R18,41. To put this into perspective, the average hourly rate for digital marketing services is R600 – that’s only £32,55.
Even taking the exchange rate out of consideration, partnering with a marketing agency is far more cost-effective than hiring a team in-house. Agencies generally have various packages at different rates, or they simply charge per service. There’s no need for the company to pay individual people for their respective services.
2. South Africans Are Hard-Working
When partnering with a South African marketing agency, you benefit from their incredible work ethic. South Africans work an average of 42.9 hours per week, making them the 5th hardest working country out of a sample of 40 countries, according to a study by the Organisation for Economic Co-operation and Development.
The United States ranked 19th (38.6 hours/week), with the UK following behind and ranked 24th (36.6 hours/week). With these figures in mind, you know that South Africans won’t rest until the job is done to perfection.
3. Similar Time Zone
South Africa is only 1 or 2 hours ahead of the UK (depending on daylight savings), making communication a breeze. Thanks to the evolution of technology, an online video call is exactly the same as having a face-to-face meeting – minus the company costs of the meeting and travel time, which means you get to focus more of your energy on actual business.
4. Same Language
Because it was a British colony, South Africa also uses British English, as opposed to American English. You speak the exact same language, which eliminates any barriers between your marketing efforts and your target market.
5. Skilled and Experienced Digital Marketers
When you partner with a digital marketing agency, you know that you have access to not only a team of skilled, experienced, goal-driven professionals, but also to the latest marketing technology. The online space is extremely competitive, so digital marketers are constantly adapting to ever-changing trends and technology.
Partnering with a digital marketing company also gives your business something an in-house team or employee cannot: a different perspective.
Businesses need an affordable, full-service digital marketing agency to partner with so that their online presence can be strengthened at a reasonable price. Barrk Marketing is a proudly South African digital marketing agency based in the Mother City, Cape Town. We provide our clients with superior customer support to serve a wide range of digital marketing needs. We’re well versed in all digital marketing channels, including:
- social media marketing
- email marketing
- website design
- lead generation
- sales funnel creation
- and content creation
Keen to hear more? Get in touch with us below so we can continue the conversation 🙂