Define Your Target Market Checklist

When you’re up against big name businesses who have already caught the crowd, you need to find a way to appeal to a niche market. To begin this process, it’s important to figure out who your ideal audience actually is. Targeting a niche doesn’t mean you’re excluding those who don’t fit the bill, but it…

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Checklist: Writing a Blog

Putting together a blog isn’t as straight forward as you may think. A blog is a piece of writing people want to go through in their down-time. Readability is key. It’s one thing to drive viewers to your blog, but another challenge altogether to hold their attention. You need to cater to the reader who…

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Guidelines to Develop a Successful Side Hustle - feature image

Has the #SAlockdown proved to be the incentive for you to seriously think about starting a side hustle? A side hustle is a great outlet for what you are passionate about and has the potential of turning very profitable. Let’s face it, in these shifting economic times, a profitable business on the side sounds very…

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How to market during a crisis - feature image

During a crisis, and especially a global one, every person, every business and every brand is affected. People are dealing with fear and anxiety, and are therefore looking for support, information and connection. Marketing doesn’t need to stop but it does need a different action plan and especially, tone. We need to look for meaningful…

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Website Usability Checklist - header image

Website usability is key to website success. Not only this, many people will judge your company on the user-friendliness of your website. Not particularly fair, but true. The lack of website functionality is a huge turn-off. The greater the usability of your website, the longer users will spend there. A visitor must be able to…

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2020 kick start checklist - feature image

For most of us, the holidays are over, and we are swinging into the new year with renewed vigour, optimism and resolve – resolve to follow through on those changes we would like to usher in! So, let’s start with YOU! Make this your greatest year and not just another one that you will merely…

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Download: Social Media Checklist

We have taken things back to basics! Our Social Media Checklist deals with 8 essential basics for effective social media marketing that will help you get into the game. If you are just starting out on social media, chances are you are feeling a little bit overwhelmed. We totally get it. There’s a lot to…

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Pre-send Email Checklist

Typos, incorrect grammar, CTAs that don’t go anywhere, bad links – YIKES!! These will be enough to dent your reputation and drive away customers. We definitely do not want to see this happening and that is why we decided to create this pre-send email marketing checklist for you. Our checklist will help ensure that your…

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