LinkedIn Rolls Out Fresh AI-Powered Premium Perks
LinkedIn has just unveiled an AI-infused upgrade to its Premium service, promising a more personalized touch for every user. This enhanced experience aims to dig deeper, offering insights and tailored advice for career advancement. The AI at the heart of LinkedIn’s Premium service sifts through posts, articles, and conversations in your feed, spotting key opportunities…
Read MoreLinkedIn’s Revolution in Expert Collaborations
It’s been a whirlwind 6 months since LinkedIn introduced collaborative articles. This fresh concept empowers experts to share insights while the vast LinkedIn user base, boasting 950M+ members, benefits from their wisdom. Tapping into the collective experience of members, these articles offer solutions to everything from pre-presentation jitters to designing smart home data visualisations.It’s been…
Read MoreLinkedIn: New A/B Testing for Your Campaign
As a marketing leader, understanding your audience and grabbing their attention with the right mix of messaging, visuals, and targeting is crucial. LinkedIn knows this well and emphasises the significance of these elements in their latest article. While your campaigns may be smoothly sailing and delivering impressive performance metrics, you’re always on the lookout for…
Read MoreThe Best Platforms for B2B Marketing
In the ever-evolving world of B2B marketing, it can be a challenge to determine the best digital marketing platforms for your business. But fear not, dear marketing managers and business owners, for we have the expertise to guide you on this journey! When it comes to digital marketing, there’s no one-size-fits-all solution. What works for…
Read MoreLinkedIn: Latest Features for LinkedIn Pages
LinkedIn has recently introduced some exciting new features that can help businesses engage with their audience more effectively. Keep reading to find out how your business can take advantage of these new updates! With scheduled posts, companies can now share content with their followers at the best possible time. Audio Events are another great addition…
Read MoreLinkedIn: New Ways to Get More Out of Your Ads
LinkedIn Ads feature updates will help you streamline optimisations and fortify brand safety across the web. Read on to learn more about these updates. Every time we hit ‘refresh’ on our social media feeds, we’re transported into new worlds. It’s a fast-paced environment, and for advertisers, it can feel challenging to keep up. With the…
Read MoreLinkedIn: What is Interest Targeting?
Exciting new update from LinkedIn which enables marketers to effectively reach potential buyers with messaging that resonates with their professional interests. Read more about this in LinkedIn’s release notes below: The importance for B2B marketers is to find effective solutions for identifying and engaging with professional audiences that are most relevant to their businesses. In…
Read MoreLinkedIn: New Analytics To Understand Your Audience and Grow
Useful analytics updates from LinkedIn for all creators. Read on… When it comes to developing a content strategy and expanding your audience, LinkedIn’s creators need to understand who they are reaching and how their content is performing. To help with this, LinkedIn are expanding on the analytics and providing deeper insights into your audience and…
Read MoreLinkedIn Trends to use in 2019
2019 is the year to get with the programme and use LinkedIn to build your professional and business image. With more than 575 million members in 2018, of which 6.1 million are in South Africa, LinkedIn can claim the title of being the world’s largest professional networking platform. That’s a lot of potential engagement and…
Read MoreInstagram Hashtag Best Practice
#Hashtags are an integral part of social media, especially Instagram. They help you reach your target audience, increase engagement and build your brand. Hashtags can genuinely take your business from zero to hero (read our blog on the importance of social media for your business), but if used too often or without a clear strategy,…
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