What is Content Marketing
Imagine if your audience looked forward to receiving your marketing? What if they loved it and shared it with their friends? This is the result of good content and is the kind of marketing GOLD we chase after at Barrk Marketing.
Content marketing is a marketing strategy that creates and distributes interesting, valuable and relevant content to your target market. The purpose is to attract and keep your customers engaged with your brand and, ultimately, get more moolah!
It is important to remember that content marketing is not about you and your brand or products or even services. It’s about your customers and what they are interested in and care about. It offers such engaging information that your audience can’t help but become loyal customers.
At Barrk Marketing, we believe that content is KING. This is the pillar all other marketing activities, including social media and email marketing, are derived from. We help you make sure this pillar is solid with entertaining, useful and shareable content.
We want to connect with your audience emotionally and personally. We want to raise your brand from a commodity to something people celebrate. We want to earn your customer’s loyalty, trust and affection.
Our Offering: Create Value
“Content marketing is really like a first date. If all you do is talk about yourself, there won’t be a second date.” - David Beebe
What Content Marketing Can Do For You
Attract potential customers
People are asking questions and looking for information online. We will tap into this search and provide relevant resources on topics that matter to your potential customers. This will draw them into engagement with your brand.
Create more loyal customers
When you engage people in meaningful communication and information it leads to more loyal customers. These customers trust you and want to hear from you. This has the potential of increasing sales.
Strengthen your brand
We will promote your brand by providing entertainment and information that is valued by your customers. This causes people to embrace your brand and respond positively.
Utilize SEO techniques
Google rewards business that consistently publish quality content. As you gain in popularity and relevancy online through our content marketing, your position on search results will rise. You will be seen nearer the top and this is good news for any business!
A well-crafted article can create waves amongst online publications. We know that the most successful press strategies focus on issues readers care about, not just products and services. We will craft and send press releases with the aim of scoring FREE publishings in reputable, online magazines.
Become an industry expert
Content marketing will help you position yourself and your business as an expert in your industry. It builds authority and credibility as well as creating a competitive edge. This, ultimately, saves marketing expenses further on as clients will start coming to you (as the expert) organically.