What is Social Selling
Buying and selling have always been social activities, like chatting about gardening service companies over the neighbour's fence.
Today, these exchanges happen online. Social selling is the practice of using social media to connect with prospects, develop a rapport with them, and engage with potential leads. The tactic can help businesses reach their sales targets.
By leveraging your professional network for sales prospecting, LinkedIn is arguably the most effective social selling platform. We create a pipeline of leads by connecting with prospects in your industry, bringing them into your network, and reaching out to them via direct message.
The best news? We automate this process!
We use a tool that carries out personalised actions on your behalf, saving time and doing the hard work of finding and qualifying leads for us. This allows us to reach out to several people every day.
Once your LinkedIn social selling is optimised, your business will attract the right prospects and engage with new potential buyers.
Our Offering: Attract the Right Prospects
Our Process
1. Profile optimisation
2. Target List
3. Messaging
4. Launch
5. Reporting
- STEP 1 - Profile optimisation: the first step is to overhaul and update your personal LinkedIn profile. We need to showcase your expertise and position you as a thought leader in your industry.
- STEP 2 - Target list: next, we will create a prospect list utilising targeting psychology and LinkedIn searches. We'll build a custom prospect list with everything we need to succeed - names, emails, contact numbers, company names - the works!
- STEP 3 - Messaging: A messaging sequence of 4 - 6 steps will be crafted to build a connection with these prospects and quickly get people on a sales call with you.
- STEP 4 - Launch: Once we're all satisfied with the strategy, targeted prospect list, and messaging - it's time to launch the automation!
- Step 5 - Reporting: as with all services at Barrk, reporting is of the upmost importance. We will monitor the campaign closely and make improvements along the way. The goal is to get a steady stream of leads coming in.
Happymonials
Testimonials from our clients and partners. Read more here.
Loucile Botma
Head of Marketing: OCFO
We would recommend Barrk Marketing to anyone who is looking to create and build their brand awareness online, whether that is social media or websites.
They always go the extra mile with Professionalism, Quality, Responsiveness, and Value.
MONIQUE FALLOWS
Business Partner: Chris Fallows
Barrk Marketing was especially helpful in setting up all our professional social media accounts and provided excellent coaching to get started. We have also worked with them on various social media campaigns that have been very successful. They have great energy, great ideas and always make a plan to attend to tasks quickly.
CHALEEN NIENABER
Brand Manager: BaoCare Baobab Skincare
Barrk Marketing has been a huge support in strategically helping us understand and get comfortable with social media marketing and brand awareness methods. Jessica is professional, helpful, insightful and extremely thorough in her work! Always there to answer your questions, offer solutions and guide you through all the phases.
Nathan Erasmus
Deputy Director: Connected Business, DEDAT
My sincere thanks for your very professional, flexible and very accommodating contribution to our #JumpforEntrepreneurs platform. Jessica and the Barrk Marketing team really went beyond what we’d expected you to do. Big Kudos!! With your attitude and creative talent, it will serve you well in the future.
Benefits of Social Selling
Build trust
People buy from people and trust is an essential part of the buying/selling relationship. Social selling taps into the heart of these principles.
Shorten sales cycle
Social selling can cut down the sales cycle by interacting with prospects and providing them information at the key times of their buying research.
New revenue opportunities
Cold calling and banner ads just don't cut it anymore. Social selling is new way of lead generation that makes it easier to identify the relevant customers along with their needs.
Establish thought leadership
Social media is the go-to place for information, which makes it the perfect spot to build you and your brand as leaders in the industry.