An Overview
What is Social Listening?
Social Listening is a powerful tool for understanding your audience in the digital world. It involves monitoring and analysing social media mentions about your brand, products and services, or conversations around a specific keyword, competitor or industry.
This isn't just about gathering data; it's about getting to know and serve your audience better. These insights can help you make better decisions, improve your marketing strategies, and increase customer engagement.
Our Approach
Insights into Action
Every tweet, post, or mention is a chance to see what makes your customers tick, what they love, and maybe even what they wish was different. By understanding these conversations, you'll find new ways to make your marketing more relevant and engaging.
It's all about building connections that make your brand feel like a trusted friend. We can help you keep your finger on the pulse of your audience's needs, giving you a competitive advantage.
Loucile Botma
Head of Marketing: OCFO
We would recommend Barrk Marketing to anyone who is looking to create and build their brand awareness online, whether that is social media or websites.
MONIQUE FALLOWS
Business Partner: Chris Fallows
Barrk Marketing have great energy, great ideas and always make a plan to attend to tasks quickly.
CHALEEN NIENABER
Brand Manager: BaoCare Baobab Skincare
Barrk Marketing has been a huge support in strategically helping us understand social media marketing and brand awareness methods. Always there to answer your questions, offer solutions and guide you.
Nathan Erasmus
Deputy Director: Connected Business, DEDAT
My sincere thanks for your very professional, flexible and very accommodating contribution to our #JumpforEntrepreneurs platform. The Barrk Marketing team really went beyond what we’d expected. Big Kudos!!
Get Results
Benefits of AI Social Listening
Competitive Analysis
Social listening helps track competitors’ strategies and customer responses, providing an edge in market competition.
Improved Customer Insights
Social listening offers deep insights into customer preferences, opinions, and feedback.
Brand Reputation Management
It enables monitoring and managing your brand's reputation by tracking mentions expressed online.
Product Development Insights
By analysing customer conversations, businesses can gain valuable input for product development and improvement.
Crisis Management
Early detection of negative sentiments or potential issues allows for swift action to manage and mitigate crises.
Strategy Optimisation
Insights from social listening can inform and refine marketing strategies, ensuring they are aligned with audience needs and trends.