We're passionate about purposeful content - and this is reflected in the social media accounts of our clients.
Social media doesn't start and end with a pretty picture and a quirky caption. Our clients come from different industries with varying goals, so we create the perfect social media strategy to achieve them. Everything we do on social media is specifically optimised, from the account bio and the visuals, to the messaging and ad strategy.
All Rounder:
Outsourced CFO
OCFO is a financial services brand at the top of their game, reaching their audience through valuable messaging, beautiful branding and a killer ads strategy. Our goal was to increase brand awareness and support sales - goal achieved!
Their social media profiles are fully optimised to drive traffic to their website - social media doesn't sleep, even when people do! Through great content and strategy, we've achieved:
- 190,000 monthly impressions
- 2,300 monthly engagements
- A fresh and professional brand look
- An IGTV strategy - unrivalled in OCFO's industry
YouTube:
Bruce Little Originals
Bruce is an internationally acclaimed South African bronze sculptor, with a beautiful visual brand identity.
Our social media strategy was designed to maximise Bruce's exposure. YouTube is a core part of our plan, with videos being rolled out weekly.
We started with 91 monthly video views and 1 hour watch time. After 6 months, our YouTube strategy has exploded:
- 159,025 = average monthly impressions
- 227 hours = average monthly watch time
- 23,500 = average monthly video views
Social Media Starter:
Master Maths
Master Maths provides maths and science tuition to school learners throughout RSA. They came to us in need of a social media clean-up and strategy. Our Social Media Starter Kit helped Master Maths get on the right track with:
- Optimised Facebook and Instagram profiles - we did a mega spring clean
- A fresh social media strategy and content plan for the year
- Blog content and a social media posting plan for one month of hard-hitting content
With this support, Master Maths has been able to take their social and content implementations to the next level.
LinkedIn:
Summit
Summit are leaders in corporate training solutions in South Africa. They help their clients discover a better way to approach their learning and development goals.
With this in mind, LinkedIn was a clear focus platform for us. We hone in on establishing thought leadership with strong content.
Facebook and Instagram:
Teacha
Teacha! provides SA teachers with the latest news, resources, and an online magazine - a vast offering requiring an even bigger strategy!
We created different social calendars to suit each offering, and then further optimised this content per social platform. We also rolled out 6 blogs a month, because we love content THAT much. Our efforts translated into:
- A massive organic reach of 2,500 users a day on Facebook
- A steady organic following increase of 300 people a month across platforms
- A community engaging with us 4,000 times a month
Facebook and Instagram:
Oryx Desert Salt
Oryx Desert Salt provides just that - pure, unrefined salt from the Kalahari Desert. The social media content we create for them reflects their ethos - and gets results.
We grew their local community, as well as increased brand awareness and following in the USA. In 6 months, we achieved:
- 640% increase in total impressions
- 240% increase in total engagements
- 210% increase in Instagram followers - 80% of which are in the USA, a new target market
- A stunning Instagram grid layout - to match a stunning brand
