What is a Sales Funnel
The sales funnel is a core marketing concept. What is it, you ask? A sales funnel is a series of steps designed to guide visitors to a buying decision. These steps are composed of various marketing strategies based on the psychology of your specific target audience.
The sales funnel may sound frivolous, but it can be the difference between profit and loss for your business.
Let us create and optimise your sales funnel. The funnel illuminates the path that your website visitors take before finally becoming a customer. Understanding your sales funnel can help you find the holes in the path — the places where visitors drop out and never convert.
Once your funnel is optimised, your business will have a steady stream of conversions.
Our Offering: Consistent Leads
Our Process
1. Awareness
2. Interest
3. Decision
4. Action
- STEP 1 - Awareness: the first step is to let your target market know you exist. They might become aware of your business through lead generation activities such as social media or Google PPC. They then land on your website or landing page.
- STEP 2 - Interest: at this stage the visitor becomes a prospect. They’re interested, but they’re also looking at your competitors, thinking over their options. We woo them with clever content marketing and an email marketing strategy.
- STEP 3 - Decision: your lead has made the decision to purchase, however, they may still be considering their options. What do you have that your competitors don’t? Maybe you offer free shipping when your competitors don’t - whatever it is, we need to seal the deal and make an offer they won’t refuse.
- Step 4 - Action: hey presto! Your lead has now converted, and you’ve made a sale. The action doesn’t stop here, though. Next, we work on getting that person to purchase again and again. We’re talking about customer retention.
“If content is king, then conversion is queen.” - John Munsell
Benefits of a Sales Funnel
Increased conversion rate
No one likes the turbulence of revenue in business. A sales funnel allows you to bring in new clients and customers, who are more likely to convert, without much effort on your end.
Identify drop-off areas
A sales funnel can identify strategies or services that are problem areas. When potential customers exit the sales funnel, we can trace it to the stage they left, which reveals the cause of the drop.
More time
Instead of spending your time finding new customers, you get to focus on other important aspects of your business.
Gather customer data
A sales funnel allows us to gather data on your target market, which can be used to optimise your sales strategy.