What is Digital Marketing Strategy
Navigating the digital marketing landscape can be a very tricky and daunting task. Do you need social media marketing or don’t you? Will Google or social selling be more effective for lead generation? Having a detailed plan crafted by experts makes it a million times easier to answer those questions and more.
A digital marketing strategy is your business's overall game plan for reaching prospects and turning them into customers, and creating a distinct and sustainable competitive advantage.
It encompasses everything from determining who your customers are to deciding what channels you use to reach those customers.
Documenting this strategy, with a focus on processes and goals, will improve your results.
Barrk Marketing is jam-packed with passionate digital marketers experienced in a variety of industries. We live and breathe digital marketing.
Our years of experience means we understand the many platforms, algorithms and trends that make up the digital marketing world. Most importantly, however, is we know how to best leverage these platforms, algorithms and trends to assist you in reaching your goals while considering your unique requirements.
Our Offering: Your Master Strategists
Head of Marketing: OCFO
We would recommend Barrk Marketing to anyone who is looking to create and build their brand awareness online, whether that is social media or websites.
They always go the extra mile with Professionalism, Quality, Responsiveness, and Value.
Business Partner: Chris Fallows
Barrk Marketing was especially helpful in setting up all our professional social media accounts and provided excellent coaching to get started. We have also worked with them on various social media campaigns that have been very successful. They have great energy, great ideas and always make a plan to attend to tasks quickly.
Brand Manager: BaoCare Baobab Skincare
Barrk Marketing has been a huge support in strategically helping us understand and get comfortable with social media marketing and brand awareness methods. Jessica is professional, helpful, insightful and extremely thorough in her work! Always there to answer your questions, offer solutions and guide you through all the phases.
Deputy Director: Connected Business, DEDAT
My sincere thanks for your very professional, flexible and very accommodating contribution to our #JumpforEntrepreneurs platform. Jessica and the Barrk Marketing team really went beyond what we’d expected you to do. Big Kudos!! With your attitude and creative talent, it will serve you well in the future.
Benefits of a Digital Marketing Strategy
Focus on your short-term and long-term goals
Allocate limited resources.
Define your target market persona
Align with your other marketing efforts
Measure the success of your digital marketing
Optimise what’s not working