Digital Marketing Strategy

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What is Digital Marketing Strategy

Navigating the digital marketing landscape can be a very tricky and daunting task. Do you need social media marketing or don’t you? Will Google or social selling be more effective for lead generation? Having a detailed plan crafted by experts makes it a million times easier to answer those questions and more.

A digital marketing strategy is your business's overall game plan for reaching prospects and turning them into customers, and creating a distinct and sustainable competitive advantage.

It encompasses everything from determining who your customers are to deciding what channels you use to reach those customers.

Documenting this strategy, with a focus on processes and goals, will improve your results.

Barrk Marketing is jam-packed with passionate digital marketers experienced in a variety of industries. We live and breathe digital marketing.

Our years of experience means we understand the many platforms, algorithms and trends that make up the digital marketing world. Most importantly, however, is we know how to best leverage these platforms, algorithms and trends to assist you in reaching your goals while considering your unique requirements.

Our Offering: Your Master Strategists

Our Process

  • Step 1: Audit your current digital marketing efforts as well as those of your competitors. The first thing we do is assess what you’re currently doing and identify what’s working (but might need some tweaking) and what’s not working. It’s also critical to establish what your competitors are doing well and what they’re flunking atl. We don’t want to make the same mistakes they’re making, but we do want to understand their success in order to ace steps 4 and 5.


  • Step 2: Brainstorming Workshop. With all of this info, we’re now armed and ready to tackle step 2 - the brainstorming workshop. The workshop is a 3 hour (can be done as 2 x 1.5 hour sessions) in-person or video call brainstorm where we’ll cover everything you need for a thorough and effective digital strategy. We’ll dive deep into your business: it’s history, products and services, wins and losses, long-term and short-term goals, unique requirements and resource requirements, and a variety of other touch-points critical to a successful marketing plan.


  • Step 3: Establish and understand your target market. Using a mix of market data, our experience and your experience we will create detailed target market personas. This is an invaluable exercise is essentially the backbone of your digital strategy. The channels you use, the images you choose and the tone you communicate with will all be determined by your target market personas.
  • Step 4: Identify your unique selling point and positioning. Now that we’ve audited your competitors, dived deep into your business and established your target personas we can now flesh out what makes you different. What disguinshes your approach from your competitors? What can your target audience get from you that they can’t get anywhere else? These are the types of questions we’ll help you answer.


  • Step 5: Select the most relevant digital channels for your business. Not all digital marketing channels are relevant to all businesses. There’s no point in fretting over what Tik-Tok trend to participate in, if your target audience is mostly on LinkedIn. During this step, taking into account your brand position, target persona, budget and goals, we’ll assist you in crafting a thorough channel strategy that you can pick up and run with.


  • Step 6: Document a detailed digital marketing plan. The final step, and the most commonly overlooked step, is to document everything we’ve brainstormed and plotted out. We’ll produce an easy to understand and execute digital marketing road map for you to share with your marketing team or tackle yourself.


Testimonials from our clients and partners. Read more here.

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Loucile Botma

Head of Marketing:

We would recommend Barrk Marketing to anyone who is looking to create and build their brand awareness online, whether that is social media or websites.

They always go the extra mile with Professionalism, Quality, Responsiveness, and Value.

View Case Study.

Barrk testimonials


Business Partner:
Chris Fallows

Barrk Marketing was especially helpful in setting up all our professional social media accounts and provided excellent coaching to get started. We have also worked with them on various social media campaigns that have been very successful. They have great energy, great ideas and always make a plan to attend to tasks quickly.

View Case Study.

Barrk testimonials (1)


Brand Manager: BaoCare Baobab Skincare

Barrk Marketing has been a huge support in strategically helping us understand and get comfortable with social media marketing and brand awareness methods. Jessica is professional, helpful, insightful and extremely thorough in her work! Always there to answer your questions, offer solutions and guide you through all the phases.

Barrk Marketing Client Testimonials

Nathan Erasmus

Deputy Director: Connected Business, DEDAT

My sincere thanks for your very professional, flexible and very accommodating contribution to our #JumpforEntrepreneurs platform. Jessica and the Barrk Marketing team really went beyond what we’d expected you to do. Big Kudos!! With your attitude and creative talent, it will serve you well in the future.


Are you feeling directionless? It’s time to create a plan. Get in touch if you’d like to tap into our rich digital marketing knowledge and craft an effective strategy.

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    Benefits of a Digital Marketing Strategy

    Focus on your short-term and long-term goals

    Allocate limited resources.

    Define your target market persona

    Align with your other marketing efforts

    Measure the success of your digital marketing

    Optimise what’s not working