Marketing Tools
Valentine’s Day Marketing Campaign Tips
Special days are veritable gold mines for any business! Valentine’s Day is just around the corner and it offers a unique opportunity to spoil your audience and attract new customers. Love is in the air and people are ready to spend significant amounts of money on their love ones, whether they be people, animals or…
Read MoreTools for DIY Digital Marketing
If there’s one thing an entrepreneur becomes good at, it’s DIYing their business and its digital marketing. We totally get it – small businesses have small budgets. We have put together a blog on some of our favourite tools, apps, and platforms for small businesses. Tools and apps for DIY digital marketing Email marketing…
Read MoreHow to Reach Your Target Audience
You know who you need to connect with, you just don’t know where. This conundrum is easily solved in the 21st century, though. Thanks to the internet explosion, we can bet your target audience is online – you just need to meet them there. How to reach your target audience with digital marketing Through social…
Read MoreThe Next Decade of Digital Marketing
The digital marketing landscape looked very different ten years ago. Instagram didn’t exist, and neither did voice assistants. AI, AR, and VR were science fiction concepts. So, what can we expect from the next decade of marketing? Personalisation Consumers want to feel like individuals, and not just Demographic X. People want to engage with…
Read More5 Marketing Resolutions for the New Year
Every year you tell yourself that this is the year you’ll get your marketing organised. Sometimes you even get as far as making a to-do list. Once you get back to work however, something more important always seems to come up. You promise you’ll get to it, and then one day you look up and…
Read MoreHow to Optimise Your Website Design for Conversions
Are users leaving your website without even so much as a click through to a different page? Boosting conversions on your website isn’t all about SEO and Google AdWords – you can increase them just by optimising your web design! Here are 4 simple tips to optimise your website design for conversions Use high quality…
Read MoreTime Management Tips and Tools for SMEs
There never seems to be enough hours in the day for business owners! Despite your jam-packed schedule, you need to make the time to market your business. Digital marketing supports and drives sales, and your business cannot grow and thrive without those sales. Easier said than done, though! That’s why we’ve put together these helpful…
Read MoreAffordable Website Design for SMEs
You know you need a website for your business, but you don’t have the biggest budget. No sweat! We compiled some tips for you to get more bang out of your buck. Budget-friendly website design tips: Have an idea of what you want Knowing what you want will save a lot of time, and therefore…
Read More7 Time Management Tips and Tools for Entrepreneurs
The life of an entrepreneur is tough. Each day you’re faced with a million and one things that need your attention all at once. With so much on your plate it can be difficult to prioritise your time and focus on marketing your business. Here are 7 tips and tools to help you manage your…
Read MoreHow to Stretch Your Content Marketing
We understand that creating content can be time consuming and expensive – but it doesn’t have to be. The key here is to work smarter, and not harder! How to create smarter content marketing: Establish your content categories What message are you trying to deliver with your content marketing? Who are you trying to reach,…
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