Define Your Target Market Checklist

When you’re up against big name businesses who have already caught the crowd, you need to find a way to appeal to a niche market. To begin this process, it’s important to figure out who your ideal audience actually is. Targeting a niche doesn’t mean you’re excluding those who don’t fit the bill, but it…

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How to start your side hustle - feature image

Ah, the side hustle. Ask any young person how many jobs they’re currently working and the answer will most likely be two to three – one full-time job and a couple of side gigs. It sounds like a lot of work (and it is), but we can easily see the appeal. You have security with…

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How to Build a Cohesive, Online Brand Presence - Feature image

The ability to be found online has never been more vital to businesses than it is today. These days it’s not enough to simply be online when your competitors are as well. SEO, PPC, and paid advertising are all strategies you can employ to increase brand awareness, but they won’t help you if your brand…

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How to protect your business in the midst of COVID-19 - feature image

A week after Ramaphosa announced the coronavirus outbreak in South Africa a National State of Disaster, the President announced a national lockdown for 21 days, starting from the 26th March. Schools and non-essential businesses are closed, travel restrictions are in place, and citizens are to stay home. Residents may only go outside for essentials like…

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How to market during a crisis - feature image

During a crisis, and especially a global one, every person, every business and every brand is affected. People are dealing with fear and anxiety, and are therefore looking for support, information and connection. Marketing doesn’t need to stop but it does need a different action plan and especially, tone. We need to look for meaningful…

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How to Reach Your Target Audience - Image

You know who you need to connect with, you just don’t know where. This conundrum is easily solved in the 21st century, though. Thanks to the internet explosion, we can bet your target audience is online – you just need to meet them there. How to reach your target audience with digital marketing Through social…

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How to Optimise Your Website Design for Conversions

Are users leaving your website without even so much as a click through to a different page? Boosting conversions on your website isn’t all about SEO and Google AdWords – you can increase them just by optimising your web design! Here are 4 simple tips to optimise your website design for conversions Use high quality…

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How to Stretch Your Content Marketing

We understand that creating content can be time consuming and expensive – but it doesn’t have to be. The key here is to work smarter, and not harder! How to create smarter content marketing: Establish your content categories What message are you trying to deliver with your content marketing? Who are you trying to reach,…

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Stay Up-to-Date with Digital Marketing Trends

With the rate that technology evolves, it can be tricky to keep up to date with all the latest digital marketing trends. By the time you’ve implemented a trend, it’s already had an update! Never fear, the Barrk Marketing team is here. Tips on Keeping Up-to-Date with Digital Marketing Trends Listen to podcasts Podcasts are…

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