Everything You Need to Know About Instagram Set-Up

New to Instagram? This article will help you to easily set up an account from scratch. Creating an account may seem pretty straight forward, but there are many hidden functions that could make all the difference to the effectiveness of your marketing.  Choose your perfect profile match Do your research before deciding on an account…

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Should Your Business Be On Instagram

With over 1 billion active Instagram accounts – and the numbers rising every year – it’s clear that brands are investing in the platform as part of their marketing and sales (yes, sales!) strategies. Here’s why your business should be on Instagram, no matter the industry Increase visibility These days, customers expect your brand to…

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Taking Your Videos Live

Videos are highly impactful and useful marketing content. They continue to outshine images when used as the creative for posts and ads. That being said, livestreaming your videos straight to your viewers can give you that extra competitive edge most SA businesses haven’t taken advantage of yet.  As a business, now is a great time…

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Checklist: Writing a Blog

Putting together a blog isn’t as straight forward as you may think. A blog is a piece of writing people want to go through in their down-time. Readability is key. It’s one thing to drive viewers to your blog, but another challenge altogether to hold their attention. You need to cater to the reader who…

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How to start your side hustle - feature image

Ah, the side hustle. Ask any young person how many jobs they’re currently working and the answer will most likely be two to three – one full-time job and a couple of side gigs. It sounds like a lot of work (and it is), but we can easily see the appeal. You have security with…

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Guidelines to Develop a Successful Side Hustle - feature image

Has the #SAlockdown proved to be the incentive for you to seriously think about starting a side hustle? A side hustle is a great outlet for what you are passionate about and has the potential of turning very profitable. Let’s face it, in these shifting economic times, a profitable business on the side sounds very…

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Now is the time to put your business online - Feature image

If you’re still waiting for the right time to put your business online, you might just keep waiting until you don’t have a business left. Given the current global crisis there’s a lot of uncertainty surrounding work and income. Right now, there’s a large portion of people waiting – waiting to see how the future…

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How to Build a Cohesive, Online Brand Presence - Feature image

The ability to be found online has never been more vital to businesses than it is today. These days it’s not enough to simply be online when your competitors are as well. SEO, PPC, and paid advertising are all strategies you can employ to increase brand awareness, but they won’t help you if your brand…

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How to protect your business in the midst of COVID-19 - feature image

A week after Ramaphosa announced the coronavirus outbreak in South Africa a National State of Disaster, the President announced a national lockdown for 21 days, starting from the 26th March. Schools and non-essential businesses are closed, travel restrictions are in place, and citizens are to stay home. Residents may only go outside for essentials like…

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How to market during a crisis - feature image

During a crisis, and especially a global one, every person, every business and every brand is affected. People are dealing with fear and anxiety, and are therefore looking for support, information and connection. Marketing doesn’t need to stop but it does need a different action plan and especially, tone. We need to look for meaningful…

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