Posts by The Barrk Marketing Team
Google’s Core Updates: Understanding SEO and AI-Generated Content
In March 2024, Google decided to shake things up for digital marketers with a core update that’s all about AI-generated content. This major shift in the SEO landscape means it’s more crucial than ever to align your content strategy with Google’s latest guidelines to keep your SEO rankings on the up and up. If you’re…
Read MoreYouTube’s Feature Experiments and Tests
What are YouTube feature experiments? YouTube’s product teams continuously explore new tools and features to enhance how users find, watch, share, and create content. Known as feature experiments or betas, these are generally available for a brief period and to a limited group of users. If YouTube seems different to you compared to what friends…
Read MoreMeta Launches Next-Gen AI Assistant
Meta has unveiled a cutting-edge AI assistant powered by LLaMA-3, marking a significant milestone in artificial intelligence. This new assistant is designed to streamline user interactions and enhance productivity across Meta’s platforms. Integration with Meta Platforms The AI assistant is seamlessly integrated with Meta’s suite of services, including Facebook and Instagram. This ensures a unified…
Read MoreTikTok Rolls Out New Tools to Enhance Advertiser Control
TikTok has launched a trio of innovative controls—Category Exclusion and Vertical Sensitivity—providing advertisers with customized options to place their ads within the ‘For You’ feed. These tools are part of a new initiative aimed at enhancing brand protections, accessible via the new Brand Safety Hub in TikTok Ads Manager. Ensuring a Safe Advertising EnvironmentAt the…
Read MoreVideos on Facebook Just Became Simpler
Meta is excited to introduce a significant update to the Facebook video player, making it easier and more engaging for users to explore a wide array of video content. This update features a fullscreen video player that offers a seamless design across various video types including Reels, longer-duration videos, and live broadcasts. Key Features of…
Read MoreHow To Select The Best Influencer?
Transcript Love it or hate it. Influencer marketing is a powerful method to reach your audience where they are, but how do you choose the best ambassador for your business? Crafting a successful influencer partnership goes beyond just selecting a popular figure. It’s about building a genuine relationship and aligning on common goals. Here are…
Read MoreInfluencer Evolution: Should Your Business Jump on the Bandwagon?
Influencers are everywhere and influencer marketing has turned into one of the most popular marketing methods for brands aiming to carve their niche. But is this modern-day tactic a one-size-fits-all solution? And how does a brand go about selecting the best ambassador for their business? In this blog, we’ll unpack these questions, equipping you with…
Read MoreThe Sound of TikTok for Brands
Revitalize your content and streamline your creative endeavors using TikTok’s complimentary Sounds for Business – Voice Clips audio templates. TikTok’s immersive, sound-on environment plays a pivotal role in its success as a branding platform, fostering unique engagement opportunities and community cohesion. A whopping 88% of TikTok’s user base believes that sound is essential to the…
Read MoreMeta’s Latest Innovations: Revolutionizing Brand Engagement
Meta is revolutionizing how brands engage customers through new video options, AI-powered enhancements, and innovative ad formats. With the digital landscape evolving, Meta’s cutting-edge solutions are enabling global retailers to forge deeper customer connections, accelerate content creation, and boost sales effortlessly. Dynamic Storytelling and Sales Activation Meta has introduced immersive video capabilities within its Advantage+…
Read MoreInstagram Rolls Out Exciting New Features for Direct Messaging
Instagram just spiced up its DMs with some cool new features aimed at making conversations more dynamic and tailored to user needs. As a hub for social interactions through posts and stories, Instagram’s private messaging plays a crucial role in user connectivity. Recognizing this, the platform has introduced enhancements to ensure a more versatile and…
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