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Posts by The Barrk Marketing Team

Best April Fools’ Campaigns of All Time

Best April Fools’ Campaigns of All Time - Feature Image

We as a nation have a lot on our plates. Stress and anxiety over COVID-19 is high, we’re all worried about our families and business. While we know April Fools’ Day is the last thing on your mind, we do think it’s important to stay positive and laugh about silly things. Let’s take a look…

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Website Usability Checklist

Website Usability Checklist - header image

Website usability is key to website success. Not only this, many people will judge your company on the user-friendliness of your website. Not particularly fair, but true. The lack of website functionality is a huge turn-off. The greater the usability of your website, the longer users will spend there. A visitor must be able to…

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Valentine’s Day Marketing Campaign Tips

Special days are veritable gold mines for any business! Valentine’s Day is just around the corner and it offers a unique opportunity to spoil your audience and attract new customers. Love is in the air and people are ready to spend significant amounts of money on their love ones, whether they be people, animals or…

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Tools for DIY Digital Marketing

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If there’s one thing an entrepreneur becomes good at, it’s DIYing their business and its digital marketing. We totally get it – small businesses have small budgets. We have put together a blog on some of our favourite tools, apps, and platforms for small businesses. Tools and apps for DIY digital marketing   Email marketing…

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How to Reach Your Target Audience

How to Reach Your Target Audience - Image

You know who you need to connect with, you just don’t know where. This conundrum is easily solved in the 21st century, though. Thanks to the internet explosion, we can bet your target audience is online – you just need to meet them there. How to reach your target audience with digital marketing Through social…

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The Next Decade of Digital Marketing

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The digital marketing landscape looked very different ten years ago. Instagram didn’t exist, and neither did voice assistants. AI, AR, and VR were science fiction concepts. So, what can we expect from the next decade of marketing?   Personalisation Consumers want to feel like individuals, and not just Demographic X. People want to engage with…

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Download: 2020 Kick-Start Checklist

checklist blog

For most of us, the holidays are over, and we are swinging into the new year with renewed vigour, optimism and resolve – resolve to follow through on those changes we would like to usher in! So, let’s start with YOU! Make this your greatest year and not just another one that you will merely…

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5 Marketing Resolutions for the New Year

Marketing Resolutions for the New Year

Every year you tell yourself that this is the year you’ll get your marketing organised. Sometimes you even get as far as making a to-do list. Once you get back to work however, something more important always seems to come up. You promise you’ll get to it, and then one day you look up and…

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5 New Year Marketing Ideas to Promote Your Business

5 New Year Marketing Ideas to Promote Your Business

Many businesses start to wind down between Christmas and New Year – those guys are missing out! The New Year is the perfect time to promote your business – here’s how. 5 New Year digital marketing ideas to promote your business Send a special New Year email Image via Madewell Sending your customers a special…

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How to Optimise Your Website Design for Conversions

How to Optimise Your Website Design for Conversions

Are users leaving your website without even so much as a click through to a different page? Boosting conversions on your website isn’t all about SEO and Google AdWords – you can increase them just by optimising your web design! Here are 4 simple tips to optimise your website design for conversions Use high quality…

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