Marketing Advice & Trends

The digital marketing landscape looked very different ten years ago. Instagram didn’t exist, and neither did voice assistants. AI, AR, and VR were science fiction concepts. So, what can we expect from the next decade of marketing?   Personalisation Consumers want to feel like individuals, and not just Demographic X. People want to engage with…

Every year you tell yourself that this is the year you’ll get your marketing organised. Sometimes you even get as far as making a to-do list. Once you get back to work however, something more important always seems to come up. You promise you’ll get to it, and then one day you look up and…

As the owner of a small business, or an entrepreneur just starting out, you have to wear many hats and take on different roles. Your time is precious and stretched thin, which means marketing can fall to the wayside. You don’t need to have a massive budget to effectively market your business, you just need…

This is a valid and necessary question that needs an authentic answer. Growth and ROI are the goals of every business, however the traditional forms of advertising, like newspaper or magazine ads, are expensive and most often out of the budget of small businesses. Not only this – print advertising is, dare we say, outdated.…

As we said in a previous post, email marketing is alive and kicking. It continues to be a hugely beneficial and productive marketing channel as it delivers. What does it deliver? Engagement, ROI and ultimately loyal customers. Email marketing cannot and should not be ignored but, yes there is a but 😊, we need to…