Content Marketing
Valentine’s Day Marketing Campaign Tips
Special days are veritable gold mines for any business! Valentine’s Day is just around the corner and it offers a unique opportunity to spoil your audience and attract new customers. Love is in the air and people are ready to spend significant amounts of money on their love ones, whether they be people, animals or…
Read MoreTools for DIY Digital Marketing
If there’s one thing an entrepreneur becomes good at, it’s DIYing their business and its digital marketing. We totally get it – small businesses have small budgets. We have put together a blog on some of our favourite tools, apps, and platforms for small businesses. Tools and apps for DIY digital marketing Email marketing…
Read MoreHow to Reach Your Target Audience
You know who you need to connect with, you just don’t know where. This conundrum is easily solved in the 21st century, though. Thanks to the internet explosion, we can bet your target audience is online – you just need to meet them there. How to reach your target audience with digital marketing Through social…
Read MoreYour Ultimate Guide to Content Types for Your Business
With so many different types of content marketing out there, how do you decide on the best type for your business? In our Ultimate Guide we’ll be detailing the different types of content, how to create them, and where to share them – so that you can decide which type best reflects your business and…
Read MoreHow to Stretch Your Content Marketing
We understand that creating content can be time consuming and expensive – but it doesn’t have to be. The key here is to work smarter, and not harder! How to create smarter content marketing: Establish your content categories What message are you trying to deliver with your content marketing? Who are you trying to reach,…
Read MoreHow to Start a Blog – for Free!
So, you’ve heard about blogging and you want to get in on the action. Fantastic! The problem is you haven’t the faintest idea where to start. Hey, we all know that feeling! Don’t let that stop you. Let’s just tackle it step-by-step and soon you will be blogging away happily. Free blogging is possible, and…
Read MoreHow to Create a GIF
The GIF has become an essential part of communication in 2019. It expresses an emotion so well that words become redundant. GIFs are fun and jazz up anything you post on social media. While there are lots of ready-made GIFs available to use it really is great fun and easy to make your own. You…
Read MoreTips on Updating Your Website
Can visitors determine what your business does within 5 seconds of landing on your website? Can they easily navigate to your Contact page? Is the layout of your packages or pricing easy to understand? If you’re shaking your head ‘no’ at the screen right now, it’s time to take a hard look at your website…
Read MoreMarketing Mistakes You Want to Avoid
Everyone makes mistakes, right? Usually we can just move on from them with maybe just a small dent in our ego. But what happens when companies make mistakes? Their bloopers can have a worldwide impact and cost huge amounts of money. Check out these few biggies that you definitely do not want to mimic! Lost…
Read MoreHow to Use GIFS in Your Marketing
Ah, the GIF! To some of us they are still a stream of cats and memes used by teenagers, but we need to get with the program. A poll published in Time found that almost two-thirds of millennials and a quarter of people under age 65 feel that GIFs communicate their thoughts and feelings better…
Read More