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Content Marketing

How to Market During a Crisis

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During a crisis, and especially a global one, every person, every business and every brand is affected. People are dealing with fear and anxiety, and are therefore looking for support, information and connection. Marketing doesn’t need to stop but it does need a different action plan and especially, tone. We need to look for meaningful…

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Valentine’s Day Marketing Campaign Tips

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Special days are veritable gold mines for any business! Valentine’s Day is just around the corner and it offers a unique opportunity to spoil your audience and attract new customers. Love is in the air and people are ready to spend significant amounts of money on their love ones, whether they be people, animals or…

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Tools for DIY Digital Marketing

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If there’s one thing an entrepreneur becomes good at, it’s DIYing their business and its digital marketing. We totally get it – small businesses have small budgets. We have put together a blog on some of our favourite tools, apps, and platforms for small businesses. Tools and apps for DIY digital marketing   Email marketing…

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How to Reach Your Target Audience

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You know who you need to connect with, you just don’t know where. This conundrum is easily solved in the 21st century, though. Thanks to the internet explosion, we can bet your target audience is online – you just need to meet them there. How to reach your target audience with digital marketing Through social…

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How to Stretch Your Content Marketing

How to Stretch Your Content Marketing

We understand that creating content can be time consuming and expensive – but it doesn’t have to be. The key here is to work smarter, and not harder! How to create smarter content marketing: Establish your content categories What message are you trying to deliver with your content marketing? Who are you trying to reach,…

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How to Start a Blog – for Free!

How to Start a Blog

So, you’ve heard about blogging and you want to get in on the action. Fantastic! The problem is you haven’t the faintest idea where to start. Hey, we all know that feeling! Don’t let that stop you. Let’s just tackle it step-by-step and soon you will be blogging away happily. Free blogging is possible, and…

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How to Create a GIF

How to create a GIF

The GIF has become an essential part of communication in 2019. It expresses an emotion so well that words become redundant. GIFs are fun and jazz up anything you post on social media. While there are lots of ready-made GIFs available to use it really is great fun and easy to make your own. You…

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Tips on Updating Your Website

Tips on Updating Your Website

Can visitors determine what your business does within 5 seconds of landing on your website? Can they easily navigate to your Contact page? Is the layout of your packages or pricing easy to understand? If you’re shaking your head ‘no’ at the screen right now, it’s time to take a hard look at your website…

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