Content Marketing
How to Market During a Crisis
During a crisis, and especially a global one, every person, every business and every brand is affected. People are dealing with fear and anxiety, and are therefore looking for support, information and connection. Marketing doesn’t need to stop but it does need a different action plan and especially, tone. We need to look for meaningful…
Read MoreHow to Market During a Crisis (Without Being Insensitive)
The coronavirus outbreak has affected the entire globe and all its people and industries, including digital marketing. You don’t want to be insensitive to your audience, but you can’t close your business – you need to make a living as best you can, too. This guide will help you to continue your campaigns in a…
Read MoreValentine’s Day Marketing Campaign Tips
Special days are veritable gold mines for any business! Valentine’s Day is just around the corner and it offers a unique opportunity to spoil your audience and attract new customers. Love is in the air and people are ready to spend significant amounts of money on their love ones, whether they be people, animals or…
Read MoreTools for DIY Digital Marketing
If there’s one thing an entrepreneur becomes good at, it’s DIYing their business and its digital marketing. We totally get it – small businesses have small budgets. We have put together a blog on some of our favourite tools, apps, and platforms for small businesses. Tools and apps for DIY digital marketing Email marketing…
Read MoreHow to Reach Your Target Audience
You know who you need to connect with, you just don’t know where. This conundrum is easily solved in the 21st century, though. Thanks to the internet explosion, we can bet your target audience is online – you just need to meet them there. How to reach your target audience with digital marketing Through social…
Read MoreYour Ultimate Guide to Content Types for Your Business
With so many different types of content marketing out there, how do you decide on the best type for your business? In our Ultimate Guide we’ll be detailing the different types of content, how to create them, and where to share them – so that you can decide which type best reflects your business and…
Read MoreHow to Stretch Your Content Marketing
We understand that creating content can be time consuming and expensive – but it doesn’t have to be. The key here is to work smarter, and not harder! How to create smarter content marketing: Establish your content categories What message are you trying to deliver with your content marketing? Who are you trying to reach,…
Read MoreHow to Start a Blog – for Free!
So, you’ve heard about blogging and you want to get in on the action. Fantastic! The problem is you haven’t the faintest idea where to start. Hey, we all know that feeling! Don’t let that stop you. Let’s just tackle it step-by-step and soon you will be blogging away happily. Free blogging is possible, and…
Read MoreHow to Create a GIF
The GIF has become an essential part of communication in 2019. It expresses an emotion so well that words become redundant. GIFs are fun and jazz up anything you post on social media. While there are lots of ready-made GIFs available to use it really is great fun and easy to make your own. You…
Read MoreTips on Updating Your Website
Can visitors determine what your business does within 5 seconds of landing on your website? Can they easily navigate to your Contact page? Is the layout of your packages or pricing easy to understand? If you’re shaking your head ‘no’ at the screen right now, it’s time to take a hard look at your website…
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