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Crisis Marketing

Now Is The Time To Put Your Business Online

Now is the time to put your business online - Feature image

If you’re still waiting for the right time to put your business online, you might just keep waiting until you don’t have a business left. Given the current global crisis there’s a lot of uncertainty surrounding work and income. Right now, there’s a large portion of people waiting – waiting to see how the future…

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How to Protect Your Business Amid the COVID-19 Outbreak

How to protect your business in the midst of COVID-19 - feature image

A week after Ramaphosa announced the coronavirus outbreak in South Africa a National State of Disaster, the President announced a national lockdown for 21 days, starting from the 26th March. Schools and non-essential businesses are closed, travel restrictions are in place, and citizens are to stay home. Residents may only go outside for essentials like…

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How to Market During a Crisis

How to market during a crisis - feature image

During a crisis, and especially a global one, every person, every business and every brand is affected. People are dealing with fear and anxiety, and are therefore looking for support, information and connection. Marketing doesn’t need to stop but it does need a different action plan and especially, tone. We need to look for meaningful…

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