Crisis Marketing
Now Is The Time To Put Your Business Online
If you’re still waiting for the right time to put your business online, you might just keep waiting until you don’t have a business left. Given the current global crisis there’s a lot of uncertainty surrounding work and income. Right now, there’s a large portion of people waiting – waiting to see how the future…
Read MoreHow to Protect Your Business Amid the COVID-19 Outbreak
A week after Ramaphosa announced the coronavirus outbreak in South Africa a National State of Disaster, the President announced a national lockdown for 21 days, starting from the 26th March. Schools and non-essential businesses are closed, travel restrictions are in place, and citizens are to stay home. Residents may only go outside for essentials like…
Read MoreHow to Market During a Crisis
During a crisis, and especially a global one, every person, every business and every brand is affected. People are dealing with fear and anxiety, and are therefore looking for support, information and connection. Marketing doesn’t need to stop but it does need a different action plan and especially, tone. We need to look for meaningful…
Read MoreHow to Market During a Crisis (Without Being Insensitive)
The coronavirus outbreak has affected the entire globe and all its people and industries, including digital marketing. You don’t want to be insensitive to your audience, but you can’t close your business – you need to make a living as best you can, too. This guide will help you to continue your campaigns in a…
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