Social Media
12 Powerful Tips for Instagram Success
1 billion Instagram accounts are active every month – how do you get your business noticed on the popular platform? Keep reading to find out! 12 tips to make your Instagram account stand out Perfect your profile Let’s start at the very beginning… Start with the right account type You have three choices when it…
Read MoreTake Your Videos Live
Videos are highly impactful and useful marketing content. They continue to outshine images when used as the creative for posts and ads. That being said, livestreaming your videos straight to your viewers can give you that extra competitive edge most SA businesses haven’t taken advantage of yet. As a business, now is a great time…
Read MoreIs My Social Media Marketing Working?
You’ve created social media accounts for your business, and you’re posting to those channels, but is it actually working? Before we even look at whether your social media marketing efforts are working, we have to ask: did you start with a strategy and clear goals? If you set clear goals, you’ll be able see if…
Read MoreDownload: Social Media Checklist
We have taken things back to basics! Our Social Media Checklist deals with 8 essential basics for effective social media marketing that will help you get into the game. If you are just starting out on social media, chances are you are feeling a little bit overwhelmed. We totally get it. There’s a lot to…
Read MoreHow Does Social Media Support Sales?
Social media is not a fad but an integral part of our modern-day communication system. Many businesses can give testimony to the fact that social media has been an extremely vital tool to grow their business and promote sales. So, the question is, are you mining this resource to ultimately boost sales? Social media is…
Read MoreWhy Small Businesses need Social Media
Every small business needs social media. For many small business owners, this statement generally causes one of the following responses: I have no idea what you are talking about. I have no time to fuss with this stuff. I’m very busy. I have tried it and it does not work. I wonder what the weather…
Read MoreThe Don’ts of Social Media Marketing
Ah, social media marketing – the buzz words of today. When a customer searches the internet and finds you, not only do they expect to find an engaging website but also, they will look for you on social media. Social media is an awesome marketing tool that can help to expand your customer base, which…
Read MoreThe Do’s of Social Media Marketing
Countless selfies… A vent sesh about a family member… Pics from that night out you’d rather forget… Complaints about your boss… We’ve all made bad posting decisions. When you are in any doubt on the appropriateness of a potential post, apply the golden rule: WWGT (what would Granny think)! This might make you laugh, but…
Read MoreBrand Personalisation Part 1: Using Storytelling in Social Media
Stories are all around us. Our lives are a story. Our business is a story. Storytelling is a powerful way to make a real impact on your audience and build your business. You may not realise it, but your business is filled with stories and social media is the platform to share them on. Why?…
Read MoreMicro-Influencers
It’s every business’s goal to raise brand awareness, attract loyal customers and rake in the money! One avenue you might not have considered is using a micro-influencer. This is a very viable option and does not need to cost an arm and a leg. Micro-influencing is a very effective way of spreading your message in…
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