Brand
How to Start Your Side Hustle
Ah, the side hustle. Ask any young person how many jobs they’re currently working and the answer will most likely be two to three – one full-time job and a couple of side gigs. It sounds like a lot of work (and it is), but we can easily see the appeal. You have security with…
Read MoreNow Is The Time To Put Your Business Online
If you’re still waiting for the right time to put your business online, you might just keep waiting until you don’t have a business left. Given the current global crisis there’s a lot of uncertainty surrounding work and income. Right now, there’s a large portion of people waiting – waiting to see how the future…
Read MoreHow to Build a Cohesive, Online Brand Presence
The ability to be found online has never been more vital to businesses than it is today. These days it’s not enough to simply be online when your competitors are as well. SEO, PPC, and paid advertising are all strategies you can employ to increase brand awareness, but they won’t help you if your brand…
Read More5 New Year Marketing Ideas to Promote Your Business
Many businesses start to wind down between Christmas and New Year – those guys are missing out! The New Year is the perfect time to promote your business – here’s how. 5 New Year digital marketing ideas to promote your business Send a special New Year email Image via Madewell Sending your customers a special…
Read MoreBrand Personalisation Part 2: Incorporating a Face Behind Your Brand
We can all agree that a brand’s reputation is very important. But have you ever considered that revealing the genuine face or faces behind your brand can have a huge impact? Humanising your brand makes it more approachable, reachable and something consumers can relate to. Personalising your brand is not about what you look like…
Read MoreBrand Personalisation Part 1: Using Storytelling in Social Media
Stories are all around us. Our lives are a story. Our business is a story. Storytelling is a powerful way to make a real impact on your audience and build your business. You may not realise it, but your business is filled with stories and social media is the platform to share them on. Why?…
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