With the rate that technology evolves, it can be tricky to keep up to date with all the latest digital marketing trends. By the time you’ve implemented a trend, it’s already had an update! Never fear, the Barrk Marketing team is here.
Tips on Keeping Up-to-Date with Digital Marketing Trends
Listen to podcasts
Podcasts are a great way to learn new digital marketing trends while you’re on the go, at the gym, or stuck in traffic. We especially enjoy Social Media Examiner’s weekly Social Media Marketing podcast, which is hosted by Michael Stelzner. Each episode focuses on new social media features and strategies, and provides listeners with actionable tips they can use to improve their social media results.
Read digital marketing blogs
Informative blogs are another way to learn about the latest trends in digital marketing. Barrk Marketing publishes a weekly blog on digital marketing, which consist of practical how-tos, news, tips, tricks and more. You can find them here.
Subscribe to mailers
Subscribing to various newsletters is the perfect way to stay on top of digital marketing trends and requires almost no effort. All you have to do is subscribe, and then your news is sent straight to your inbox. Later is a marketing platform specifically for Instagram, and they provide their readers with all the latest news, updates, and hacks to work around Instagram’s pesky algorithm changes.
You can also subscribe to mailers for their free resources. Haute Stock, for example, provides stylish stock photography for female entrepreneurs. Their newsletter not only provides their readers with photography and styling tips, but they also offer their readers a selection of free stock images every month.
Watch YouTube videos
YouTube is not only a great resource for sourcing information, it’s also a great way to find videos on how to implement the top trends. You can check out Moz’s channel for the latest news on SEO, Neil Patel’s for digital marketing, and Gary Vee’s for media and advertising tips (and aggressive motivation for when you need it).
But where do I find the time?
Absorbing this content doesn’t have to be time-consuming. Here’s how:
- Listen to the podcasts while you’re exercising or when you’re driving
- Read a blog during lunchtime or just before you go to bed – the same applies for video
- Read your mailers at the same time that you catch up on your other emails
If this doesn’t work for you, make a weekly appointment with your team (or yourself) to spend some time dedicated to learning from the resources you’ve gathered and received during the week.
We hope you enjoyed this blog, and its resources! Till next time 🙂