Marketing Advice & Trends
How To Compile An Effective Marketing Strategy For 2024
Phew! We made it! Some of us, by the last few cents of our marketing budget (and whatever remains of our sanity)… But we did it! Time to hit pause, catch your breath, and enjoy a well-deserved break. But wait… what about next year’s marketing strategy? With 2024 just a few weeks away, now is…
Read More7 Tips to Create Highly Engaging Content
So, you’re creating content for your brand – that’s great. But here’s the deal: throwing content out into the digital space means nothing if it’s not effective. It’s the E-word we are after… Engagement! Before we dive into how to create highly engaging content for your brand, let’s look at what this E-word means. Engagement…
Read MoreMastering Brand Consistency: Five Proven Strategies
Imagine there was a recipe for success. Well, guess what? There is! It’s called consistency. Whether you’re a business or an individual, maintaining a consistent brand identity is essential for achieving success. In this blog, we’ll explore five practical ways to ensure your brand remains consistent and connects with your audience. 1. Define Your Brand…
Read More10 Actionable Tips to Improve Your Email Marketing | Barrk Byte Ep 8
Transcript Email marketing is not dead! Today we are blasting through our top 10 email marketing tips to up your email marketing game. Your email campaigns need to not only stand out in cluttered inboxes but also drive engagement and conversions. It’s not just about sending messages; it’s about crafting experiences that resonate with your…
Read MoreBrand Authenticity | Barrk Byte Ep 6
Transcript: Is your business “authentic”? What does that even mean? In the realm of marketing, being authentic, although an overused word, is actually harder than it sounds. The perception of ‘authenticity’ is intrinsically linked to how customers buy from brands they trust. Building trust with your target audience is critical. The Power of Trust Trust…
Read MoreHow to Conduct a Brand Authenticity Audit
‘Authenticity’ is a word that gets thrown around a lot. It can’t be that difficult to achieve, can it? Well, in the realm of business and marketing, being authentic, although an overused word, is actually harder than it sounds. Most of us agree that there is great power in brand authenticity, and that this perception…
Read MoreHow GPT-3 Can Support Your Marketing Strategy
Technological developments are constantly evolving and have the potential to change the future of marketing strategies… especially within the field of artificial intelligence (AI). The development of the GPT-3 model has implications on the way businesses create content. Now, let’s dive into what the GPT-3 machine learning system is, how it functions, and most importantly,…
Read MoreInstagram 2023 Trends Report is Out
It’s out! Instagram’s 2023 Trend Report to drive results within Gen Z. The 2023 Trend Report is your go-to guide for understanding the cultural and social trends that are shaping the world of Gen Z and impacting marketing strategies. From the financial revolution to increased political engagement, Instagram have compiled the most important issues and…
Read More5 Dominating Digital Marketing Trends In 2023
The landscape of digital marketing is changing rapidly, and if you’re a business owner, you’re likely curious about where future developments are heading. Do you want to dominate these trends? Here’s how… 5 Marketing Trends to Look Out for in 2023 and How Your Brand Can Harness Them 1. Customer experience With the rise of…
Read MoreTikTok: 2023 What’s Next Trend Report
In the 2023 edition of What’s Next, TikTok has identified the key trends that will shape the way marketers approach TikTok and their marketing strategy in the coming year. Changes in social and cultural sentiments have been analysed to predict user behavior on the platform, and all predications have backed up with global research and…
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