The landscape of digital marketing is changing rapidly, and if you’re a business owner, you’re likely curious about where future developments are heading. Do you want to dominate these trends? Here’s how…
5 Marketing Trends to Look Out for in 2023 and How Your Brand Can Harness Them
1. Customer experience
With the rise of competition in many industries, the primary goal of customer experience (CX) is to enhance the digital interactions your customers have with your brand. A positive customer experience can be elevated by understanding what your customers want and need when they engage with your website or digital platforms.
Here are some of our favourite tips to add to a positive customer experience:
- Invest in a website that is easy to use.
- Give loyal customer rewards (special discounts, freebies, etc.)
- Make it easy for customers to leave reviews, and respond to them.
- Personalise your customers’ experiences to make them feel valued.
To stand out in 2023, you need to personalise your marketing in as many ways as it’s possible. From content to emails, personalisation is one of the simplest and most powerful ways to connect with your customers. It’s as simple as this: if you don’t know your customer, you can’t give them what they want. Personalisation entails using customer data to understand their preferences and intentions so that you can offer them the best experience – which ultimately translates into loyalty and revenue.
3. LinkedIn B2B strategy
LinkedIn has been around for many years but continues to see record levels of engagement and growth. Did you know that 93% of B2B social media managers use LinkedIn for organic marketing? This makes LinkedIn the top digital network for B2B content creators.
So how can you harness the power of LinkedIn for your business? Incorporate LinkedIn into your marketing strategy, optimise your content for this platform, and look for new features and opportunities to grow your audience and accelerate your success.
4. Curated content
While it is important for brands to focus on creating unique content, sharing curated content can also be an effective strategy for lead generation and sales. Curated content is essentially selecting and sharing content from other sources on your channels. It can enhance a B2B strategy by providing followers with useful learnings and insights, and will convey that your brand cares about solving relevant problems, rather than just selling your offering.
Here are some useful curated content pillars we’d suggest sharing:
- Industry news
- Third-party research
- Press releases or announcements
- Videos and blogs
5. Short-form videos
Short-form videos are everywhere and anywhere these days. Video marketing is one of the most important and effective tools used by brands and there is no question that this format will only continue to grow. In the era of TikTok, Instagram Reels, YouTube Shorts, Google, LinkedIn, and Pinterest, your brand must stay relevant to remain successful. Need more convincing? 81% of businesses are already using video as a marketing tool and you should be too!
Need help with your Digital Marketing Strategy for 2023? We understand that digital marketing can seem like an overwhelming task. You have a business to run, so let’s chat about how we can take it all on for you.😉 Get in touch!