Marketing Advice & Trends
Bard’s Global Upgrade: Image Creation and Gemini Pro
Google is rolling out some exciting updates to Bard, making it more accessible and versatile than ever before. As of February 1, 2024, users from nearly every corner of the globe can now tap into the power of image generation within Bard. Additionally, the advanced features of Gemini Pro are being extended to all languages,…
Read MoreMeta Launches Engaged-view for Better Video Ad Results
Meta has unveiled Engaged-view, a pioneering feature aimed at empowering advertisers to gain deeper insights and enhance the performance of their video advertisements. As video content’s popularity soars on platforms like Instagram and Facebook, a noticeable trend has emerged: viewers often prefer not to interrupt their watching experience by immediately acting on a video ad.…
Read MoreThe Power of AI in Marketing | Barrk Byte Ep 12
Transcript I think we can all agree that as marketers, we can’t stick our heads in the sand anymore when it comes to AI. It’s changing the way we work, and to stay competitive, we need to harness its power strategically. As we roll out our strategies for the year, let’s understand the realities and…
Read More2024 Marketing Made Easy with TikTok’s Guide
TikTok is making it easier for businesses to keep up with important cultural moments and seasonal events. They’ve crafted a marketing planner filled with key dates and events, tailored for regions across North America, Europe, and the Middle East. This planner is designed to help businesses align their branding with various occasions throughout the year,…
Read MoreAI and Marketing: Realities and Restrictions
The world of digital marketing is constantly changing – we know this much is true (new week, new tool. It never ends). Artificial Intelligence (AI) has emerged as both a beacon of potential and a subject of misconceptions. If you have wrestled with the idea of including AI as an honorary member of your marketing…
Read MoreBloopers Incoming | Barrk Byte Ep 11
Ever wondered what happens behind the scenes of Barrk Byte? We’re celebrating one year of Barrk Byte by giving you a peek at the lighter side of our episodes! From laughter to unexpected moments, these bloopers are a reminder that joy is part of the journey. Enjoy the laughs!
Read MoreTop Digital Marketing Trends To Watch in 2024
When it comes to doing business in the digital age, staying ahead isn’t just beneficial, it’s essential. As 2024 unfolds, we’re witnessing exciting trends in digital marketing that are set to redefine the way we connect and do business online. Picture a world where artificial intelligence (AI) is not just a tool but a key…
Read MoreHow To Compile An Effective Marketing Strategy For 2024
Phew! We made it! Some of us, by the last few cents of our marketing budget (and whatever remains of our sanity)… But we did it! Time to hit pause, catch your breath, and enjoy a well-deserved break. But wait… what about next year’s marketing strategy? With 2024 just a few weeks away, now is…
Read More7 Tips to Create Highly Engaging Content
So, you’re creating content for your brand – that’s great. But here’s the deal: throwing content out into the digital space means nothing if it’s not effective. It’s the E-word we are after… Engagement! Before we dive into how to create highly engaging content for your brand, let’s look at what this E-word means. Engagement…
Read MoreMastering Brand Consistency: Five Proven Strategies
Imagine there was a recipe for success. Well, guess what? There is! It’s called consistency. Whether you’re a business or an individual, maintaining a consistent brand identity is essential for achieving success. In this blog, we’ll explore five practical ways to ensure your brand remains consistent and connects with your audience. 1. Define Your Brand…
Read More