Introducing Creator Targeting on X
Dive into the dynamic world of X, where the latest global happenings from sports, gaming, music, news, to business and finance, come alive. As the platform of choice for over 80,000 creators since the launch of its ad revenue sharing program in July last year, X stands as the epicenter of diverse and engaging conversations.
New Horizons for Advertisers: Creator Targeting
X is opening doors to unprecedented advertising opportunities, allowing brands to align with the world’s leading content creators through the innovative Creator Targeting feature.
What is Creator Targeting?
Creator Targeting offers advertisers a unique way to connect with their audience by selecting a curated list of premium content creators to run ads against. This feature not only enhances advertisers’ control over where their ads are placed but also integrates seamlessly with X’s robust brand safety tools like Adjacency Controls and Sensitivity Settings.
The Future of Ad Placement
With plans to introduce ads on individual creator profiles, X aims to provide a brand-safe environment that aligns advertisers with creators they admire, ensuring relevance and eliminating unwanted adjacencies.
Driving Results with Safe, Premium Video
X’s commitment to brand safety extends to its video advertising, partnering with over 1,000 premier publishers to deliver impactful pre-roll ads. The introduction of new ad formats, including Vertical Video Ads and Promoted Video, further empowers advertisers to leverage cultural moments and drive objectives efficiently through video.
Evolving Video Ecosystem
As X evolves into a video-first platform, Creator Targeting represents a significant leap forward in its video advertising strategy, offering a more engaging and targeted approach to connecting with audiences.
Embrace the future of advertising with X’s Creator Targeting and tap into the power of video to tell your brand’s story in a way that resonates with audiences worldwide.
Source: https://blog.x.com/en_us/topics/company/2023/creator-targeting