What is Design and Branding
Design and branding have always been critical elements of what makes a business successful. Think of some of the biggest brands in the world - they all have instantly recognisable branding.
Branding doesn’t only refer to your logo. The imagery you use (photography and illustrations), as well as your iconography and font are all design aspects that contribute towards your overall brand perception.
Remember, your brand and design is your business’ first impression. If your logo and imagery is bland and dated, it’s possible your prospective customer may think the same thing is true of you.
Our design team applies insight, intelligence and creative flair to every project they take on. With experience across all industries and mediums we know how to ensure that our clients look professional, slick and modern.
Our team are experts at creating stunning design work that can be applied to corporate identities, social media marketing, email marketing, website design and tons more.
Our Offering: Creative & Intelligent Design
Our Process
1. Listen and Learn
2. Research
3. Design
4. Polish
- Step 1: Listen and Learn: If it’s a logo, website or social media images, our approach is always the same - listen to vision and learn about your business and clients. We want to understand the essence of who you are, what you do and who you do it for so we can accurately represent it in the designs we produce for you.
- Step 2: Research: As soon as we know who you are and who your customers are (a marketing strategy is a great way to do this), we’ll research the most effective and appropriate ways to infuse it into our designs. Trends are definitely important, but practicality, clarity and versatility are priorities.
- Step 3: Design: We’re now armed with all the info we need. It’s time to get creative! Our team will put together a few options for you to choose from and will present each option with the context that’s applicable for its application.
- Step 4: Revert: We work closely with our clients on every project we undertake. For us, collaboration is non-negotiable. You need to be as proud of the work as we are, so included in the project fee is 3 sets of edits on each design element.
Happymonials
Testimonials from our clients and partners. Read more here.
Loucile Botma
Head of Marketing: OCFO
We would recommend Barrk Marketing to anyone who is looking to create and build their brand awareness online, whether that is social media or websites.
They always go the extra mile with Professionalism, Quality, Responsiveness, and Value.
MONIQUE FALLOWS
Business Partner: Chris Fallows
Barrk Marketing was especially helpful in setting up all our professional social media accounts and provided excellent coaching to get started. We have also worked with them on various social media campaigns that have been very successful. They have great energy, great ideas and always make a plan to attend to tasks quickly.
CHALEEN NIENABER
Brand Manager: BaoCare Baobab Skincare
Barrk Marketing has been a huge support in strategically helping us understand and get comfortable with social media marketing and brand awareness methods. Jessica is professional, helpful, insightful and extremely thorough in her work! Always there to answer your questions, offer solutions and guide you through all the phases.
Nathan Erasmus
Deputy Director: Connected Business, DEDAT
My sincere thanks for your very professional, flexible and very accommodating contribution to our #JumpforEntrepreneurs platform. Jessica and the Barrk Marketing team really went beyond what we’d expected you to do. Big Kudos!! With your attitude and creative talent, it will serve you well in the future.
Benefits of Good Design
Make a strong first impression
Stand out from the crowd
Leverage the emotion of marketing
Promote brand consistency
Boost your social media attractiveness
Ultimately, good design makes you money.