With so many different types of content marketing out there, how do you decide on the best type for your business? In our Ultimate Guide we’ll be detailing the different types of content, how to create them, and where to share them – so that you can decide which type best reflects your business and its marketing needs.
Here are different types of content for your business:
Blogging is one of the most popular types of content, from B2B corporates to lifestyle influencers. Keeping a blog on your website is a great way to improve SEO, build relationships with current markets, and to reach and educate new audiences. Not sure what to write about? Have a good look at your target audience – what kind of information will they find valuable? Your readers need to feel like they gained something from reading your blog.
- Start with a strategy that details the topics you’ll write about
- Do keyword research to see what users are typing into search engines to find businesses like yours. Include these keywords into your blogs, where relevant
- If you’re not a good writer, hire one. No matter how valuable the topic is, no one will reach the end if it’s badly written
- Have a page on your website dedicated to housing your blogs
- Include links to your blogs in your social media posts
- If relevant, you can upload articles to LinkedIn
- Share your blogs via your email marketing
One third of all online activity is spent watching video, according to Lyfe. If you want to be competitive in the online space, you must utilise video content. These can be interviews, how-tos, a simple video where you share your thoughts on the latest industry news, or product reviews. 82% of smartphone users consult their phones on purchases they are about to make in-store, while research by Think states that consumers prefer to watch a video about a product first before buying it.
- The same as blogging, it starts with a strategy
- Then write a script. No matter how big or small the production is going to be, what you say is just as important as what you film
- Do research on the optimal video lengths based on where you’ll be sharing the videos and what the topic is
- Time to edit your video! There are free editing apps that you can use, like Splice Video Editor, if you are editing your videos yourself. For optimal quality though, it is best to get someone with more experience to edit them
- Your website
- YouTube and Vimeo for longer length content
- IGTV, Instagram, TikTok, and Facebook for shorter content
GIFS and Memes
GIFS and memes are amongst the most shareable types of content today. They’re funny and easy to make. If you’re not familiar with memes, they typically feature an image that has gone viral, with a relatable caption. Here’s an example of a meme:
GIFs are animated images and are usually used as a reaction to something. Like memes, they are relatable within their niche audience:
- You can create memes yourself on Canva (one of our favourite tools) or Meme Generator
- You can create your own GIFs on Canva, or download them from Giphy
- Social media posts
- In blogs (like we’ve done here)
An infographic is the visual presentation of information (info + graphic). Businesses use infographics to educate their audiences. This format enables users to visualise information, such as statistics, so that they can have a better understanding of why something is valuable or how it works. Infographics also make great checklists, like the free pre-send email marketing checklist we created.
- If you have an in-house graphic designer, great! If not, Canva has beautiful templates you can edit.
- Try the gifograph! It’s exactly the same as an infographic, except that it utilises gifs.
- Social media (of course!). Just make sure that your formatting is optimised. If your infographic is long, you can share it to Stories. If it has a more landscape format, turn it into a carousel post
- Your own blogs
- Online directories
eBooks are a type of long-form content used to provide valuable information to their target audience. While they do take a lot of time to create, eBooks are one of the best types of content used for collecting leads, as users must exchange their contact information (typically their email address) in order to download the eBook.
- The keyword here is “value”. Make sure your information is useful to the user – no hard selling!
- Use a pdf format for your eBook
- On your website
- You can add links to the eBook from other channels, like emailers and blogs
Podcasts are audio content, which is great for users who are on the move or short on time. Interviews, discussions, and debates work wonderfully on podcasts.
- Make sure you have a quality microphone. It doesn’t need to cost the earth though – most iPhones these days have very good microphones
- If you aren’t the only speaker, make sure your guests have quality microphones as well
- Make sure there isn’t background noise
- Upload your podcast to a podcasting platform like Spotify or iTunes
- Use other marketing channels to drive traffic to your podcasts
We hope this guide was helpful! Now go forth and create awesome content!