Why Small Businesses need Social Media

Every small business needs social media.

For many small business owners, this statement generally causes one of the following responses:

• I have no idea what you are talking about.
• I have no time to fuss with this stuff. I’m very busy.
• I have tried it and it does not work.
• I wonder what the weather is like this weekend?

If you can identify with any of these responses, then this article is right up your alley. And for those who are on social media, it will serve as a great reminder of why you invested in this communication channel.

Here are some reasons to make social media marketing a priority and enjoy greater success.

Connect with your customers

Small businesses are all about being personal. This is attractive to customers because people like the personal service and attention they receive. This is exactly what social media marketing is all about. It’s about engagement with your audience. Just about everyone is on social media and is a great platform to connect with people looking for your services. This connection builds relationship which leads to more customers and drives sales up.

Showcase your products or services

Social media platforms like Facebook or Instagram are awesome places to talk about your products or services. You can send out pictures and videos that can introduce new products or highlight existing products or services. This keeps your brand top of mind.

Diagram credited to Sprout Social.

Enjoy marketing efficiency

Social media advertising allows you to really home in on a specific target market. This allows you to avoid wasting time and money on displaying your products or services to people who are not interested. This targeted audience has the potential to become loyal customers.

Establish your brand’s presence

Social media is powerful, and it is today’s communication channel of choice. Whether you like it or not, if your business has no social media presence you are basically invisible.  We live in a digital generation and unless you are on the digital bandwagon you simply do not exist in the eyes of most of your target market.

Build brand loyalty

Small businesses often find it very difficult to get their name out there and build their customer base. This is also where social media is your friend. When you are consistently active on social media and engaging with your target audience you are building brand awareness. Out of this will flow greater visibility, referrals, and ultimately loyal customers. This will translate into increased profits which is good news to any business owner.

There is no doubt about it that an effective social media marketing strategy will help establish and strengthen your brand and build your customers base. Don’t miss out on the social media party!

We are here to help you grow your business and reach your goals. Please contact us and we can chat about designing the best Social Media strategy for your business.