Why is it important to be on Social Media?

Social Media is very important for all businesses as it is one of the most effective ways to present your brand and all it has to offer. It greatly supports your business goals as it builds loyal followers, creates a buzz / word-of-mouth around your brand, and increases credibility by having active pages with a good following count.

If you’re not online, you’re definitely missing out on a party! Read our top 8 reasons below on why Social Media Marketing is so important. See you on the digital airwaves…


1. Improve brand awareness

Increase your brand recognition significantly by implementing a well-thought-out social media strategy. It is one of the most stress-free and affordable digital marketing platforms to raise your business visibility. Your customers are using social media… are you?


2. Validate your brand

More than half of consumers who search for businesses online are more likely to choose ones with a social media presence. Your social media presence tells your audience that your brand is active and interested in communicating with them.


3. Improve brand loyalty

Make it easier for your audience to find and connect with you by having a strong social media presence. Since building a loyal customer base is one of the main goals of any business, it is important to communicate and connect with your customers. This definitely increases customer satisfaction.


4. Gain brand authority

With social media, word of mouth quickly kicks in and your satisfied customers will be your natural ambassadors. Customers will view your business as one that cares about them if you regularly post on social media, encourage two-way conversation and value their comments. Social media is all about communication!


5. Engage with your customers

The more you engage and interact with your customers, the more you gain their attention and are able to convey your brand message. Customers appreciate the fact that when they post a comment on your page, they receive a personal reply rather than a computerized message. A brand that shows it values its customers in this way will certainly have a positive impact.


6. Raise your market place awareness

An active social media presence will give you access to your customers’ interests and opinions and allow you to act on them. You will better understand your target market and your industry. This keeps you fresh, relevant, in the know and attractive to your audience. This could be considered the most valuable advantage of social media.


7. Increase traffic

A good quality social presence grows your audience. These people then have the opportunity to click through to your website. The result – brand exposure and increased sales.


8. Enhance SEO rankings

Your social media presence is a vital factor in calculating your website’s rank on Google. It’s no longer enough to update your website and write a blog. Businesses that are active on social media send out a signal to search engine that speaks to your brand integrity and validity. Google’s algorithms rewards this by increasing your rankings on Google, meaning more prospects can find you on Google.


Have we convinced you? If you’re not yet online, let’s chat about how we can quickly and effectively get you setup. Get in touch here.

Leave a Comment