Today we’re talking about Content Curation.
While it is important for brands to focus on creating unique content, sharing curated content can also be an effective strategy for lead generation and sales.
Curated content is essentially selecting and sharing content from other sources on your channels. It can enhance a B2B strategy by providing followers with useful learnings and insights, and will convey that your brand cares about solving relevant problems, rather than just selling your offering.
Take a look at how we’ve implemented this in our own marketing strategy. On our website, we have a tab called “platform updates”. This houses blogs in which we’ve shared platform news and features updates from Facebook, LinkedIn and other marketing platforms. We reworded their news, and put it onto our own blog with a link to the original source. We’ve also included a canonical link to point google to the original source.