Let’s talk ChatGPT – an amazing language model that I’m sure you’ve already been playing around with. The uses are endless and the benefits are brilliant. We’ve found it to be a great tool for campaign ideation, content summarising, and strategy inputs.

While we are fans, there are risks and red flags that you need to watch out for, especially when it comes to marketing.

First of all, plagiarism. There is a risk that ChatGPT’s output may be similar to text that has been previously written by another person or organisation. To avoid plagiarism, always review and edit the output before using it in any marketing content.

Secondly, bias. ChatGPT is only as good as the data it’s trained on, and if that data is biased, then the model will be biased too. So, make sure to carefully curate your training data to avoid any unintentional bias. 

And finally, quality. The quality and originality of ChatGPT’s output will vary depending on the input and settings you use. You know your brand best, so it’s important to review the output to make sure it meets your quality standards. We don’t ever recommend copying and pasting content.

By being careful and responsible, you can use ChatGPT to its full potential and provide a great experience for your customers and your team.