During a crisis, and especially a global one, every person, every business and every brand is affected. People are dealing with fear and anxiety, and are therefore looking for support, information and connection. Marketing doesn’t need to stop but it does need a different action plan and especially, tone. We need to look for meaningful ways to engage with our audience because how you behave and respond during a crisis speaks to your brand and it is what people will remember.
Reaction marketing by copying what others are doing is not a good idea. Pause, take a breath, and be thoughtful about what you want to communicate and how you will do it that is in line with your own brand.
We have assembled a crisis marketing checklist to help you make the right choices and avoid mistakes.
Download the checklist now.