Email marketing has received a bad rap in certain circles and we hear it all the time that “email marketing is dead!”. Don’t believe it. Email marketing is alive and kicking and will get you great reach and ROI. Yes, it is evolving and changing which is why it is still an effective way of improving conversions.
Need more convincing? Great because we have some cool graphics and facts that we want to share with you. 😉
We send billions of emails every day. In fact, it is expected that by 2020 the number of emails sent per day will reach 306 billion. That’s a lot of emails in anyone’s book! What do you check first thing in the morning?
Yup, we are all pretty attached to our inbox. In fact more people use email than social media. This is definitely a channel to be optimised.
The stats show that the average email open rate is over 22% whereas social media engagement hovers under 1%. That’s a big difference which again highlights that email marketing needs to be a part of every business’s marketing strategy.
Email marketing reach
The truth is that consumers want to hear from you. The key is to build relationships with your clients, as this will engender trust and loyalty. Based on this foundation your clients will be happy to share personal information in exchange for emails that are relevant, interesting and specific to their needs.
Email marketing is based on trust and this is what makes it such a valuable form of marketing. Unlike ads that are uninvited, email marketing reaches those who are already interested.
Email marketing ROI
Is email marketing worth it? A gigantic YES! Email marketing allows you to reach the right person, at the right time, with the right message. This is going to affect your ROI big time. 59% of businesses in the survey below said that email marketing generates the most ROI.
Email marketing is here to stay. Ignore the naysayers that tell you that this avenue of marketing is a waste of time. They don’t know what they are talking about. The evidence and stats are clear that this marketing strategy is highly effective and productive. Join us next time as we discuss some 2019 email marketing trends to watch out for.