Many businesses start to wind down between Christmas and New Year – those guys are missing out! The New Year is the perfect time to promote your business – here’s how.
5 New Year digital marketing ideas to promote your business
Send a special New Year email
Image via Madewell
Sending your customers a special New Year email is a great way to show that you appreciate their patronage and wish them all the best for 2020. Take the connection to another level by personalising the emails and offering your audience a special discount or sale. Everyone loves a sale! Another fun idea is to thank your top customers with a different reward, just for them.
Have a sale
Take advantage of holiday impulse buyers with a sale! Whether you’re having a massive 2019 clearance sale or want to offer a small discount on 2020’s new items, you’re sure to increase those profits and promote your business. No products? No problem! If you’re a service provider, you can offer discounted services.
Image via Spotify
Reflect on the year gone by and get nostalgic with your audience! You can do this in the form of a video, blog, podcast, or email. We love Spotify’s yearly campaign, where they compile the top streams for individual users. You can do something similar with your top products or most requested service.
If you’re an entrepreneur and you’re the face of your brand (or if you are the brand) you can dig a bit deeper and share the highs and lows of 2019, and what you learned over the year. Your audience will appreciate the honesty and connection.
… and looking ahead
Image via Twitter
Finish off your trip down memory lane and fast forward into the future by letting your audience know what they can expect in 2020. This can be in the form of a 2020 trends prediction, or a mysterious hint at new changes or offerings.
You can also capitalise on New Year resolutions and share tips and tricks for those wanting to try something new. We like how simple ASICs Runkeeper kept their Tweet.
New Year, new launch
Sitting on a new product or service that you’re ready to launch? Wait for the new year! It’s famously known for beginnings, so it’ll perfectly align with your launch. Use December to build anticipation for the launch with advertising and hinting social media posts, then announce the news in January. Boom! Successful launch accomplished.
We hope you enjoyed this blog! Let us know if you’ve tried any of these strategies, or share your own in the comments below! 😊